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Right now, it's all in the jeans. Designed to shape and sculpt your silhouette, our new denim collection features a range of flattering styles. Choose from boot cut, skinny fit, slim fit and more, and get ready to embrace those gorgeous curves as you discover your perfect pair!

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Infinity 4-way stretch jeans video
Infinity 4-way stretch jeans
Higher rise waist fit in a great skinny fit
Fabric so stretchy you could do yoga in it!
Multi-directional stretch fits the body and has a smoothing effect
Infinity Jeans only
Infinity 4-way stretch jeans
Ultimate comfort
Luxurious 4 way stretch fabric that stretches in multi-directions

4-way Stretch


Say 'hello' to our incredible, infinity 4-way stretch jeans.

Developed by a leading denim industry expert, these jeans have been specially designed to provide unrivalled comfort and fit without compromising on style.

The high-rise waist balances the proportions of the body whilst the super-stretchy fabric ensures a relaxed, comfortable feel that lasts all day.

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Value Denim

Meet your go-to jeans

Three essential colours, four must-have fits, one amazing price.

Straight Value Denim
Slim Leg Value Denim
Skinny Value Denim
Bootcut Value Denim

For Less



Denim Dares

Denim Dares
Denim Dares video
Denim Dares

Denim Detail Therapy

Denim Detail Therapy
Pearl detail denim

1. Pearl Detail

Simple yet effective, these shimmery stones will update your style instantly and effortlessly, adding a gorgeous touch of detail.

Distressed denim

2. Distressed

Distressed denim is back in, and it's never looked so good. With rips, holes and patches, our range puts an edgy, rebellious twist on those classic denim jeans.

Embroidered denim

3. Embroidered

Feminine and floral, our stunning embroidered collection promises to add a stunning touch of detail to your everyday denim.

Stepped hem denim

4. Stepped Hem

Give your jeans a swift style upgrade with these trendy, raw edged styles piece, and dress your look up or down to suit the occasion.

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Shape & Sculpt Jeans
Made using premium stretch denim
Specially designed angled pockets, define the look of your bottom

& Sculpt


Our fabulous Shape & Sculpt range has been expertly designed to give you ultimate body confidence.

Available in a selection of styles including straight, skinny, bootcut and more, the Shape & Sculpt range gives you a subtle nip and tuck in all the right places, maximising your curves whilst smoothing over any wobbly bits.

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Shape & Sculpt jeans video
Shape & Sculpt Jeans
Shape & Sculpt only
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