Your Lingerie Wardrobe

The ultimate bra fit & style guide

There are two things every woman should expect from her bra: it should give her the support she needs, and make her look (and feel) gorgeous. To achieve this it's crucial to get the perfect fit.

With our step-by-step guides and clever solutions to common problems, you can say goodbye to badly fitting bras forever!

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How to put on your bra

Follow these four steps when trying on your bra to make sure it fits perfectly and comfortably.

1. Lean Forward

This will allow your breasts to fall naturally into the bra cups and gives the best support.

2. Lift Wires

As you straighten up, into the wires up into the crease of your bust before fastening the bra.

3. Lift In

This will give you a good idea of how comfortable the bra is and how well it fits.

4. Adjust Straps

Adjust your shoulder straps to ensure you get the right support.

How to put on your bra

Common Fit Problems

ArrowTry a smaller cup size

1. & 2. Back Band Riding Up

Your bra should fit perfectly without gaps. If there is any space around your bust in the cups, the cup is too big.

ArrowTry a smaller back size

3. Shoulder Straps Digging In

Your underband should provide most of the support, so if your straps are digging in it's a sign that the back size is too big.

ArrowTry a bigger cup size

4. Bulging Out

If your cup size is too small, your bust will bulge over the top and sides. The top of the cup should lie totally flat on your bust. If in doubt, try on a t-shirt over your bra, as this will make any bulging more obvious.

ArrowTry a bigger cup size

5. Wires Digging Into The Breast

The bra wire should sit behind your breast, not on it. If your bra fits correctly the wire will encase the bust completely and not dig in uncomfortably.

ArrowTry a bigger cup size

6. Wires Lifting Away From The Body

If the wires lift away from your body in the middle, or are sitting on top of your breast at all, then your cup size is too small.

ArrowTry a smaller cup size

7. Cups Are Baggy Or Creased

Your bra should fit perfectly without any gaps. If there is space in the cups around your bust, then the cup is too big.


For every back size you go down, we recommend you go up a cup size and vice versa. For example, if you were wearing a 38C, but you want to try a 36, we'd suggest you go up a cup and try a 36D.

down in the back... up in the cup
up in the cup... Down in the back

Common Fit Problems

Ultimate Bra Fitting Videos

Firstly, find out how to measure yourself and check if your bra fits with Sarah's step-by-step fitting guide. Then, take the lesson one step further with Sarah's shape-focussed style videos. Simply choose the woman whose size is the closest match to your own and see which styles Sarah recommends.

Ultimate Bra Fitting Videos

Bra Shape Guide

Shopping for bras on the high street can be a little daunting. Our bra style guide explains Full Cup bras to Minimiser bras so that you can get the perfect fit. Plus, to suit you even more, our bras are available in a range of sizes going up to an L cup with back sizes ranging from 30 to 50.

Full Cup Bra

Full Cup Bra

A full cup bra covers the entire bust to give a great shape and support. A full cup bra is perfect for everyday wear and can offer comfort and support for larger cup sizes.

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Balcony Bra

Balcony Bra

Balcony bras give a lower coverage than full cup bras and can add shape and uplift to the bust line. This style enables you towear a lower cut neckline and traditionally has wider set straps giving a wide square neckline.

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Plunge Bra

Plunge Bra

Whether padded or unpadded, the low coverage of a plunge bra allows you to expose a sexy cleavage. The low centre-front on a plunge bra makes it perfect to wear with low cut tops and dresses.

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Minimiser Bra

Minimiser Bra

A minimiser bra will redistribute the breast tissue giving the appearance of a reduced bust size yet will still be comfortable to wear. They are ideal to wear with fitted tops and button-up shirts if you find the fabrica little stretched or the buttons pull.

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Multiway Bra

Multiway Bra

Depending on the bra, they can be adapted to be a halterneck, racer back or one-strap bra. A multiway bra is a useful addition to any woman's underwear drawer. If you've got the support you need, a multiway bra may also be worn strapless.

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T-Shirt Bra

T-Shirt Bra

T-Shirt bras are also known as smooth or seam-free bras. T-Shirt bras are often padded but they can be unpadded. They are specially designed with a seamless surface for a ridge-free appearance under close-fitting tops.

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Non-Wired Bra

Non-Wired Bra

Non-wired bras provide support and comfort without the use of underwires. The shape this bra gives your bust is less defined than the shape an underwired bra gives. These bras are useful for lounging, sleeping and when pregnant.

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Sports Bra

Sports Bra

Sports bras are designed to reduce breast movement during exercise. Wearing a sports bra also protects the ligaments that support the breast tissue. It is very important to wear the correct size to get the benefits and propper support a sports bra is designed to give.

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Bra Shape Guide

Care for your Bra

  • Care for your bra properly and it will last and last.

  • Unless specified differently on the garments wash care label...

  • Always try to hand wash your bras and never put them in the dryer - this will reduce elasticity and cause them to shrink.

  • Wash your bras in cool water with a delicates detergent. Don't wring them out, just let them drip dry, and don't put them onto a radiator where the heat can damage them.

  • We suggest that you buy a new bra every six months -
    as the best support your bra gives you is within the first six months.

A Brief Garment Care Label Symbol Guideline

Hand Wash

Do Not Bleach

Machine Wash
(Only if applicable) will indicate
maximum temperature

Do Not Iron

Do Not Tumble Dry

Do Not Dry Clean

Care for your Bra

Problem Solved

Struggling to pair the perfect bra with your favourite top?

Select your favourite top style to see which bra our experts recommend...

Need more help or advice?

Call our bra fitting experts

0871 230 0295 Mon-Fri 9AM-8PM Sat-Sun 9AM-5PM

If you're one of the millions of women who experience bra fit problems, our extensive range of lingerie solutions can help. Using our comprehensive bra fit guide it's easy to find a style and size that's just right for you, so you can enjoy the comfort and support of a bra that fits perfectly.

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